by John Hennessy | Sep 16, 2011 | Internet Video, Live Event, Online Marketing, Promotional Video, Theatre, Video Marketing, Website Video
Here’s a promotional video we created for ‘Guerilla Days In Ireland’: a play that’s currently on tour around Ireland and getting some really positive feedback. It’s based on the book by Tom Barry, an account of his time with the IRA. It has been adapted for stage by Neil Pearson, who also directs.
We also worked on some visuals and video content for the play itself which was a little different from what we usually do, but turned out really well I’m happy to report! You’ll no doubt see posters advertising this around, or hear the radio ad that’s in circulation, but you should certainly go to see it. It’s a very powerful piece of theatre.
http://www.guerilladays.com/
by John Hennessy | Jul 27, 2011 | Filmmaking, He Moved Through The Fair, Internet Video, Online Marketing, Short Film, Social Media Marketing
Well we’ve had a fantastic first day of our new ‘Fund It’ campaign to finance our new short film ‘He Moved Through The Fair’. We’ve already hit the 10% mark thanks to early supporters! This has given the project a great start, and a huge morale boost to the team.
Thanks again to our supporters, and to all our would be pledgers, get on down to the ‘Fund It’ page soon so as not to miss out on all the movie making bounty up for grabs!
http://www.throughthefair.com
http://www.fundit.ie/project/he-moved-through-the-fair
by John Hennessy | Jul 27, 2011 | Filmmaking, He Moved Through The Fair, Internet Video, New Media Marketing, Online Marketing, Short Film, Social Media Marketing
Kerbute Productions are proud to announce their new short film collaboration with Trench Entertainment: ‘He Moved Through The Fair’ is now officially in pre-production. The Film will be shot in Laois in September.
We are financing this next endeavor through crowd funding using the new ‘Fund It’ online platform. That means we’ll need your help to make this happen. Any support you can give, through pledges or spreading the word of this project, will help get it made. Check out the campaign page to see all the exciting rewards in store for supporters, or check out the project’s blog to see the trailer and updates.
The script was written by Martin Rochford and myself, and will be produced by Jack Kavanagh & Trench Entertainment. Lucy Jones from EDEN Digital Film Studio is on board as DOP, and Will Higgins from Trench is the Production Designer.
We are very excited to be working with Trench again after the success of our first collaboration, ‘The Colonel’ was premiered at this years Galway Film Fleadh. I really enjoyed working with the Trench team throughout the whole shoot, and I’ve every confidence that our next project together will be equally as successful.
by John Hennessy | Mar 21, 2011 | Live Event, Theatre, VJ & live mixing
Well we’ve just come off the back of a very successful run of Martin Crimp’s ‘Attempts On Her Life’, presented by the UCD School of English Drama & Film, and directed by Neil Pearson.
The Play was written by Crimp in 1997 and is regarded by many as one of the high points of experimental theatre, of any theatre, written in the last quarter-century. Which is how Kerbute became involved. Neil wanted this incarnation of the play to have a strong media element, mixing live & pre-recorded imagery and we were very pleased to be asked to come aboard with the project.
I have to say, although this may have been a student play, there was certainly nothing amateur about it’s vision or its execution. The large cast delivered outstanding performances, and Neil really brought a dimension to the work that doesn’t exist in the script. There are some genuinely chilling moments mixed in with some sharp humor, altogether very entertaining and thought provoking.
The play ran from the 16th to the 19th. For full credits & info, check out the Projects Arts Center website here. I have to say, I enjoyed this project immensely. Choreographing the live & pre-recorded content was challenging and exciting, and I think the overall combination was stunning. Thanks to Luke Duggan from CTN for his dedication and skilled camera work. Credit to Lucy & Martin from Kerbute who made our contribution and outstanding success, with their mixing and days of prep work coming up to the gig.
Check back soon for some video highlights from the play, and see what we were getting up to!
by John Hennessy | Feb 5, 2011 | Corporate Video, Internet Video, New Media Marketing, Online Marketing, Social Media Marketing
Authors Note: This article was originally written in 2011, and a lot has changed about the internet since then. While the main premise of the article holds true, the individual details and sources may be outdated. Some effort has been made to amend parts that stand out but it is not intended to be comprehensive.
There are countless articles and pages of advice about New Media scattered throughout the interweb. It’s everywhere and it continues to grow, transform and transcend itself. And it’s vital to your business.
New Media is what happens when you take the traditional elements of media; print, TV & film/video, images, music, words – spoken and written; and then you mix in some magic interactivity through modern computer and communications technology. A poster is old media. But stick a URL/web link or QR code on it and suddenly it’s new media.
Now add the marketing. How does your business leverage all that is new? Why should it bother? Because there are in the region of 500 million people on facebook [edit: 1.1 Billion active users as of 6.23.2013 – link] alone for a start. How many print ads would it take to reach that kind of audience? How many TV spots? And it’s free. Largely. [Not any more – see Facebook advertising] You have to sell your soul like I did, but that’s not such a loss when you can fill it with the pandemonium that is the Internet.
As with all kinds of marketing such as orthodontic marketing, you need to build a network, but rather than a distribution network utilising other businesses and ad space providers (they’re still important!), you need ordinary Joe and Mary (and the less ordinary ones too I guess). You’ll start with all those friends and near acquaintances you’ve met throughout the years, and build from there. Incidentally it’s all these friends and acquaintances who chatter on about everything they like and don’t like that will get your product or service noticed and promoted. And if it’s worth talking about, they’ll do it for free.
That word again; Free. Free advertising? Well, as I say, it’s largely free. Yes the facebook/twitter/myspace accounts are free to sign up. But you get out what you put in. You need to invest time gathering your community, gathering promotional marketing materials, and building a platform. You need to give people a reason to take time out to join your social network, which has to be easily found, engaging and accessible.
Then you have to give your ever expanding social network a reason to talk to their friends and colleagues about you; an innovative product or service; an eye catching or witty viral; a special offer. Once you’ve caught their interest, you need to give them an attractive and unique landing page to flock to. You need to stand out in that 6 million strong crowd, and competition is tougher than ever.
The main thing that separates old media from New Media is choice. No longer do people have to sit through that run of the mill: ‘here’s our product and here’s why you need it speil’. That just won’t cut it anymore. They won’t sit back and digest the same boring auld drivel; not when there are literally thousands if not millions of more exciting things to see on the Internet, and precious little time to spend on it. Your offering needs personality.
There is a debate as to whether the influence of the Internet is shortening people’s attention span, but one thing’s for sure; If you don’t grab their attention, someone else certainly will. TV commercials are old media, but Internet video is new media. And when that video is lucky enough to break out and entertain a large audience, then it goes viral, and the whole world pays attention.
Wikipedia recons “New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, and podcasts.” Yup. And we can help with all of that. Especially the video productions. Lets get that vast online community talking about your business.
