by Lucy Jones | Feb 11, 2012 | Behind The Scenes, Irish Music Scene, Irish Music Videos, Music Video, Music Video Ireland, New Media Marketing, Online Marketing, Promotional Video, Social Media Marketing, Studio Video Recording, Video Marketing, Website Video
We had the pleasure of sitting in with the lovely Peter Doran for a week while he recorded his Album “Overhead the Stars” in the famous Grouse Lodge Studios. Here are some of the intresting things that happened during our stay…
The Birth of a Record, Part 1: “Falling Trees and Piano Howls”
In the Spring of 2012 I made a record. With some exceptionally talented people in a beautiful studio. The process was caught on film by Kerbute Productions. This is the first episode of a series which I hope will give a deeper insight into the making of “Overhead the Stars”. Enjoy 🙂 ~Peter
The song in this episode is the closing track on the album “Falling Trees”.
“Overhead the Stars” – 14/09/12
http://www.noisetrade.com/peterdoran
Music producer Filippo Gaetani
by Lucy Jones | Nov 11, 2011 | Internet Video, Irish Music Scene, Irish Music Videos, Music Video, Music Video Ireland, Music Video Production, New Media Marketing, Online Marketing, Promotional Video, Social Media Marketing, Video Marketing, Website Video
Here is a little promo we did for the lovely Peter Doran, this will be used as part of his crowd funding campaign to get his album made.
Go to http://www.pledgemusic.com/projects/p… to be part of the next Peter Doran album!
On Feb 3rd 2012, Peter Doran will go into the studio to record his 3rd full length record. You can help him make the best album possible.
by John Hennessy | Jul 27, 2011 | Filmmaking, He Moved Through The Fair, Internet Video, Online Marketing, Short Film, Social Media Marketing
Well we’ve had a fantastic first day of our new ‘Fund It’ campaign to finance our new short film ‘He Moved Through The Fair’. We’ve already hit the 10% mark thanks to early supporters! This has given the project a great start, and a huge morale boost to the team.
Thanks again to our supporters, and to all our would be pledgers, get on down to the ‘Fund It’ page soon so as not to miss out on all the movie making bounty up for grabs!
http://www.throughthefair.com
http://www.fundit.ie/project/he-moved-through-the-fair
by John Hennessy | Jul 27, 2011 | Filmmaking, He Moved Through The Fair, Internet Video, New Media Marketing, Online Marketing, Short Film, Social Media Marketing
Kerbute Productions are proud to announce their new short film collaboration with Trench Entertainment: ‘He Moved Through The Fair’ is now officially in pre-production. The Film will be shot in Laois in September.
We are financing this next endeavor through crowd funding using the new ‘Fund It’ online platform. That means we’ll need your help to make this happen. Any support you can give, through pledges or spreading the word of this project, will help get it made. Check out the campaign page to see all the exciting rewards in store for supporters, or check out the project’s blog to see the trailer and updates.
The script was written by Martin Rochford and myself, and will be produced by Jack Kavanagh & Trench Entertainment. Lucy Jones from EDEN Digital Film Studio is on board as DOP, and Will Higgins from Trench is the Production Designer.
We are very excited to be working with Trench again after the success of our first collaboration, ‘The Colonel’ was premiered at this years Galway Film Fleadh. I really enjoyed working with the Trench team throughout the whole shoot, and I’ve every confidence that our next project together will be equally as successful.
by John Hennessy | Feb 5, 2011 | Corporate Video, Internet Video, New Media Marketing, Online Marketing, Social Media Marketing
Authors Note: This article was originally written in 2011, and a lot has changed about the internet since then. While the main premise of the article holds true, the individual details and sources may be outdated. Some effort has been made to amend parts that stand out but it is not intended to be comprehensive.
There are countless articles and pages of advice about New Media scattered throughout the interweb. It’s everywhere and it continues to grow, transform and transcend itself. And it’s vital to your business.
New Media is what happens when you take the traditional elements of media; print, TV & film/video, images, music, words – spoken and written; and then you mix in some magic interactivity through modern computer and communications technology. A poster is old media. But stick a URL/web link or QR code on it and suddenly it’s new media.
Now add the marketing. How does your business leverage all that is new? Why should it bother? Because there are in the region of 500 million people on facebook [edit: 1.1 Billion active users as of 6.23.2013 – link] alone for a start. How many print ads would it take to reach that kind of audience? How many TV spots? And it’s free. Largely. [Not any more – see Facebook advertising] You have to sell your soul like I did, but that’s not such a loss when you can fill it with the pandemonium that is the Internet.
As with all kinds of marketing such as orthodontic marketing, you need to build a network, but rather than a distribution network utilising other businesses and ad space providers (they’re still important!), you need ordinary Joe and Mary (and the less ordinary ones too I guess). You’ll start with all those friends and near acquaintances you’ve met throughout the years, and build from there. Incidentally it’s all these friends and acquaintances who chatter on about everything they like and don’t like that will get your product or service noticed and promoted. And if it’s worth talking about, they’ll do it for free.
That word again; Free. Free advertising? Well, as I say, it’s largely free. Yes the facebook/twitter/myspace accounts are free to sign up. But you get out what you put in. You need to invest time gathering your community, gathering promotional marketing materials, and building a platform. You need to give people a reason to take time out to join your social network, which has to be easily found, engaging and accessible.
Then you have to give your ever expanding social network a reason to talk to their friends and colleagues about you; an innovative product or service; an eye catching or witty viral; a special offer. Once you’ve caught their interest, you need to give them an attractive and unique landing page to flock to. You need to stand out in that 6 million strong crowd, and competition is tougher than ever.
The main thing that separates old media from New Media is choice. No longer do people have to sit through that run of the mill: ‘here’s our product and here’s why you need it speil’. That just won’t cut it anymore. They won’t sit back and digest the same boring auld drivel; not when there are literally thousands if not millions of more exciting things to see on the Internet, and precious little time to spend on it. Your offering needs personality.
There is a debate as to whether the influence of the Internet is shortening people’s attention span, but one thing’s for sure; If you don’t grab their attention, someone else certainly will. TV commercials are old media, but Internet video is new media. And when that video is lucky enough to break out and entertain a large audience, then it goes viral, and the whole world pays attention.
Wikipedia recons “New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, and podcasts.” Yup. And we can help with all of that. Especially the video productions. Lets get that vast online community talking about your business.
